Course Content
Module 1 – Google & YouTube Ads Essentials
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5 Topics
What is Google Ads?
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How does Google Ads work?
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Google Ads Bids and Auction
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How does Google decide your CPC
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Google Ads Account Structure
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Module 2 – Competitor Research Using AI & Tools
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5 Topics
Why Competitor Research is Your Secret Weapon?
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Free Tools to Analyze Competitors (Google Ads Transparency Centre
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Free Tools to Analyze Competitors (Spyfu)
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Free Tools to Analyze Competitors (Similar Web + SEMRush)
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AI-Powered Research (Use ChatGPT to analyze landing pages, messaging, tone)
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Module 3
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2 Topics
How to set up keyword planner?
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Identify the Right Keywords in Your Niche
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