Course Content
Module 1 – Google & YouTube Ads Essentials
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5 Topics
What is Google Ads?
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How does Google Ads work?
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Google Ads Bids and Auction
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How does Google decide your CPC
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Google Ads Account Structure
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Module 2 – Competitor Research Using AI & Tools
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5 Topics
Why Competitor Research is Your Secret Weapon?
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Free Tools to Analyze Competitors (Google Ads Transparency Centre
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Free Tools to Analyze Competitors (Spyfu)
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Free Tools to Analyze Competitors (Similar Web + SEMRush)
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AI-Powered Research (Use ChatGPT to analyze landing pages, messaging, tone)
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Module 3
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6 Topics
How to set up keyword planner?
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Identify the Right Keywords in Your Niche
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Keyword Bifurcation Part-1- Problem Aware and Solution Aware
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Keyword Bifurcation Part-2 – Intent Keywords
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Cleaning Negative Keywords for Relevance
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Keyword Match Types & How to Use Them
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Module 4
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7 Topics
The Formula for High-Performing Google Ads
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Writing Compelling Headlines & Descriptions
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Emotional Triggers, Numbers, and Scarcity in Ad Copy
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AI-Powered Ad Copywriting (ChatGPT Prompts, Copy.ai, Jasper)
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AIDA & PAS – The Twin Pillars of Conversion Copy
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4Cs + SLAP – Make It Clear, Compelling & Make Them Act
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FAB + Before-After-Bridge – Turn Features Into Desires
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