Course Content
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Module 7
Module 8
Module 9
Learning 1 – Learn Google Ads Fundamentals: How It Works, Bidding & Auctions, CPC, and Account Structure
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5 Topics
What is Google Ads?
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How does Google Ads work?
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Google Ads Bids and Auction
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How does Google decide your CPC
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Google Ads Account Structure
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Learning 2 – Learn Competitor & Market Research with Google Ads Transparency Centre, SpyFu, SimilarWeb, SEMrush & ChatGPT
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5 Topics
Why Competitor Research is Your Secret Weapon?
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Free Tools to Analyze Competitors (Google Ads Transparency Centre
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Free Tools to Analyze Competitors (Spyfu)
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Free Tools to Analyze Competitors (Similar Web + SEMRush)
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AI-Powered Research (Use ChatGPT to analyze landing pages, messaging, tone)
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Learning 3 – How to Do Keyword Research, Structure Keywords & Identify Negative Keywords with Google Keyword Planner
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6 Topics
How to set up keyword planner?
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Identify the Right Keywords in Your Niche
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Keyword Bifurcation Part-1- Problem Aware and Solution Aware
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Keyword Bifurcation Part-2 – Intent Keywords
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Cleaning Negative Keywords for Relevance
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Keyword Match Types & How to Use Them
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Learning 4 – Learn High-Performing Google Ads Copywriting with ChatGPT, Copy.ai, Jasper & Proven Persuasion Frameworks
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7 Topics
The Formula for High-Performing Google Ads
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Writing Compelling Headlines & Descriptions
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Emotional Triggers, Numbers, and Scarcity in Ad Copy
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AI-Powered Ad Copywriting (ChatGPT Prompts, Copy.ai, Jasper)
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AIDA & PAS – The Twin Pillars of Conversion Copy
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4Cs + SLAP – Make It Clear, Compelling & Make Them Act
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FAB + Before-After-Bridge – Turn Features Into Desires
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Learning 5 – Learn Google Ads Account Setup, Platform Navigation & Integrations with YouTube and Google Analytics
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4 Topics
Set Up Your First Google Ads Account & Claim ₹20,000 Credit from Google
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Switch from Smart Mode to Expert Mode in Google Ads
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Google Ads Platform Walkthrough – Tabs, Features & Navigation
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Link Google Ads with Your YouTube Channel and Google Analytics
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Learning 6 – Learn Conversion Tracking with Google Tag Manager, Google Ads Tags & Event Setup
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4 Topics
Introduction to Conversion Actions
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Setting Up Google Tag Manager from Scratch
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Installing Google Ads Tags
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Installing Conversion Ads Tags
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Learning 7 – Learn Google Ads Campaign Setup: Objectives, Targeting, Bidding, Ad Groups, Keywords & Ad Copy
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9 Topics
Choosing the Right Campaign Objective
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Selecting the Right Campaign Type (Search, Display, Video, etc.)
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Campaign Naming (Nomenclature Best Practices)
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Selecting Your Bidding Strategy (Manual vs Smart Bidding)
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Understanding Audience Network and Display Network Settings
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Setting Up Geo-Targeting and Location Options
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Creating Your First Ad Group (Structure & Strategy)
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Adding and Organizing Your Keywords
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Writing and Uploading High-Performing Ad Copies
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Learing 8 – Learn Google Ads Extensions: Sitelinks, Callouts, Snippets, Calls, Locations, Prices, Promotions, Lead Forms, Apps & Images
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8 Topics
Sitelink Extensions
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Callout Extensions
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Structured Snippet Extensions
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Call Extensions
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Price Extensions
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Promotion Extensions
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Lead Form Extensions
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App Extensions
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Learing 9 – Learn Google Display Ads: Campaign Objectives, Settings, Budgets, Bidding & Targeting
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5 Topics
Introduction to Google Display Network (GDN)
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Choosing the right Campaign Objective
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Google Display Ads campaign Settings
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Selecting the right budget and winning bid Strategy
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Google Display Ads targeting
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